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Marbella · Rental management by Glaser Group · Airbnb Superhost

Rental management in Marbella.

Glaser Group manages holiday rentals in Marbella. We work the market the way we'd want our own homes managed: carefully, in person, with the VUT paperwork handled. Focus: Nueva Andalucía, Golden Mile beachside, and San Pedro. We're taking on new owners, and we still check every property individually, because community rules differ from one development to the next.

Guest rating
4.9
Out of 5
Airbnb status
Superhost
On Airbnb
Family-run
2019
Glaser Group · rentals since 2025
Concierge
24/7
Multilingual, in person
Key facts

Marbella rental management, in brief.

Where we manage
Glaser Group manages holiday rentals in Marbella, focusing on Nueva Andalucía, the Golden Mile beachside and San Pedro.
Community rules
Community rules differ from one Marbella development to the next, so Glaser checks every property individually before taking it on.
Local office
Glaser Group is run from its own office in Arroyo de la Miel, Benalmádena.
Guest check-in
Glaser checks in every guest in person at the property and does not use lockboxes.
Guest rating
Glaser is an Airbnb Superhost, with a 4.9 guest rating.
Channels and pricing
Each Marbella property is listed on Airbnb, Booking.com and VRBO, with dynamic pricing calibrated on comparable Marbella listings.
Tourist licence
VUT licence paperwork with the Junta de Andalucía is handled as part of Glaser's management service.
Who runs it
Marbella Rental Management is run by Glaser Holiday Homes SL, part of Glaser Group, founded in 2019 by Maarten Glaser. Its rental division started in 2025.
What owners say

The owners we work for. In their own words.

Reviews from property owners whose villas and apartments we manage. Named and verifiable.

We have a few apartments for rent with Glaser Holiday Rentals. We are very satisfied with Maarten and his team. We receive excellent guidance throughout the rental process. We are well provided with all the necessary information and a monthly administrative update. The communication is pleasant. They take very good care of our apartments, tenants, and therefore us as well.
M
Maxime G.
Property owner
We use Glaser Holiday Rentalservice. We are extremely satisfied with this. The booking process is smooth and clear, and the communication is professional and friendly. What we particularly appreciate is the reliability and customer-oriented service. Agreements are honored well. This makes working with Glaser pleasant and worry-free. We can therefore wholeheartedly recommend Glaser to anyone looking for a reliable rental partner.
G
Gerda & Ron V.
Property owners
Superfijn verhuurbedrijf. Fijn contact en heel behulpzaam en ontzorgend.
P
Patrick en José
Property owners
What we do

Full-service rental management. No surprises.

From the first photo to the last guest check-out. Everything you’d expect, plus the regulatory work most managers charge extra for.

Listings across platforms
Listings & marketing
Multi-platform distribution
Listings across Airbnb, Booking.com, VRBO and the higher-end direct channels that work for Marbella: Puerto Banús, Golden Mile, Sierra Blanca audiences who book by recommendation rather than search. Photography handled by professionals who shoot luxury properties for a living.
Dynamic pricing dashboard
Dynamic pricing
Powered by PriceLabs
PriceLabs calibrated to Marbella’s premium-rate market: Puerto Banús summer peaks, Nueva Andalucía golf-valley shoulder, Golden Mile’s Easter and December bumps. The Marbella market doesn’t reward rate aggression; it rewards calibration. We tune for the right guest.
24/7 guest support
24/7 guest support
Multilingual concierge, in person
In-person check-in for every Marbella arrival. Premium nightly rates set premium expectations on arrival; we meet them. Real human reachable around the clock in five-plus languages. Discreet where discretion is needed.
Cleaning and turnover
Cleaning & turnover
Hotel-grade preparation
Vetted Marbella cleaning teams used to handling premium properties at the standard the market expects. Hotel-grade linen rotation. Quality checks before every guest, with senior oversight on properties where the deposit is north of casual.
VUT licensing paperwork
VUT licensing
All paperwork handled
Junta de Andalucía VUT, N2 annual filing, and the community-rules check that matters more in Marbella than anywhere else on the coast. Many gated developments have voted prohibition; some are mid-vote. We work the path where there is one and decline where there isn’t.
Monthly owner statements
Owner statements
Monthly transparent reports
Itemised monthly statement for every Marbella property. Premium properties carry premium operational costs, and those sit on the line, traceable. The summer-peak vs winter-shoulder split shows up clearly month by month.
Where we work

Marbella rental management, area by area.

We manage holiday and vacation rentals across our Marbella neighbourhoods. Pick yours to see local short-term rental notes, occupancy rate patterns, and the VUT licences that apply.

Puerto Banús, Marbella, managed by Glaser Group Actively managing
Puerto Banús
See area detail
Nueva Andalucía, Marbella, managed by Glaser Group Actively managing
Nueva Andalucía
See area detail
Golden Mile & Sierra Blanca, Marbella, managed by Glaser Group Actively managing
Golden Mile & Sierra Blanca
See area detail
San Pedro de Alcántara, Marbella, managed by Glaser Group Actively managing
San Pedro de Alcántara
See area detail
Marbella East, Marbella, managed by Glaser Group Actively managing
Marbella East
See area detail
Marbella Centro & Casco Antiguo, Marbella, managed by Glaser Group Actively managing
Marbella Centro & Casco Antiguo
See area detail
Maarten Glaser, founder of Glaser Group
Maarten Glaser
Founder & Director
Airbnb Superhost Since 2019
Who we are

Family-run. Hands-on. Honest.

Glaser Group is run by Maarten Glaser from an office in Arroyo de la Miel. Dutch by birth, Costa del Sol by choice, and an Airbnb Superhost on the rental side.

I’m Maarten. Dutch, on the Costa del Sol since 2017. Glaser Group started in 2019 as a real estate business. Marbella is one of the cities we’re opening for new owners now: hands-on management for properties where it actually matters.

Every owner gets a senior member of our team as their direct contact, monthly statements with no surprises, and an honest opinion when something isn’t working. We’re family-run, and an Airbnb Superhost.

“If we wouldn’t recommend a property to a friend, we don’t take it on.”

One point of contact, always

Marbella owners get a senior team member as their direct contact. Not a junior account manager rotating off in eight months. Marbella is a market where the relationship matters more than the dashboard; we take on new owners at a pace that keeps it that way.

Monthly statements, owner’s view

Marbella statements come itemised, every line traceable. Premium nightly rates and premium turnovers cost more to deliver, and those costs sit on the line, not buried in a flat fee. Owners see exactly what reached the platform and exactly what reached the property.

We handle the Marbella paperwork

Community rules vary from one Marbella development to the next. Some have already voted to prohibit short-term rental; others are still discussing it. We pull each community’s statutes before signing, every time, and we’ll walk away if the path isn’t there.

Five-language guest service

Dutch, English, Spanish, German across the team, and beyond. Marbella’s guest base is the most international on the coast: Northern European, Middle Eastern, North American, Latin American. The fully international Glaser Holiday Rentals team covers the languages that matter for Puerto Banús and Golden Mile.

A good fit, both ways

In Marbella the community statutes decide a great deal. We manage here for owners who value hands-on management over scale, and who understand that some properties simply don’t have a path. We say no often. That’s the trade.

A short letter from the founder

Most rental managers on the Costa del Sol treat your property like inventory. We treat it like the second home you trusted us with, because that’s what it is.

Meet the team

Glaser Group, in person.

A short conversation with Maarten and José about how we work, from our office in Arroyo de la Miel.

What could your property earn?

Instant estimate based on real comparable property data we manage. Calibrated honestly. We’d rather tell you a realistic number than promise more and disappoint.

Your estimate will appear here once you complete the form.

How it works

From first call to first guest, typically 10–14 days.

No pressure, no commitment until you’re ready. We walk the property, run the numbers, explain what we’d do, and only then does a contract exist.

01
Day 0
Discovery call
Thirty minutes on the phone or in person. Marbella discovery calls run longer than active-city ones because we cover community status, licence path and realistic ranges before anything else. We tell you up front whether your block has a workable Glaser path.
02
Day 2–5
Walkthrough & photography
Walkthrough at the Marbella property: Nueva Andalucía, Golden Mile, San Pedro, wherever it sits. Inventory, safety check, professional photography. The community statutes get pulled in parallel; in Marbella that step does as much work as the camera.
03
Day 5–10
Licence & listings
Junta de Andalucía VUT verified or applied for. Community-vote conversation finalised first if your block needs one. The licence path is locked down before listings go live, not after.
04
Day 10–14
First booking
First Marbella guests arrive. In-person check-in. Communication running across the languages Marbella demands. Monthly statement starts, premium-property costs itemised on every line.

The VUT rules, simplified

Every holiday rental on the Costa del Sol needs the Andalucian VUT (Vivienda de Uso Turístico). The national NRUA number introduced by Royal Decree 1312/2024 briefly applied from 1 July 2025 until the Spanish Supreme Court annulled it in May 2026. It is no longer a requirement, and the VUT is again the only registration platforms verify.

The VUT must be registered in the name of the rental management company, not the individual owner. Compliance responsibility sits with us, not you. Straightforward applications can be processed in as little as a day.

If you already hold a valid VUT licence, it keeps its status under the old rules; no community vote needed. Only new applications in community buildings require a 3/5 majority vote under the April 2025 amendment to the Ley de Propiedad Horizontal (Ley Orgánica 1/2025). Some newer developments prohibit short-term rental entirely.

In Marbella specifically: community-vote precedents for VUT approvals are now established in Nueva Andalucía and along the Golden Mile (beachside), while Puerto Banús blocks vary widely by community; we verify per building before signing. Sierra Blanca and San Pedro de Alcántara follow the same standard Junta procedure. Our team files every N2 declaration with the Junta de Andalucía each February.

Full VUT licence guide →

Key facts

As little as 1 day
Straightforward VUT licences can be issued inside a day. 2–5 days is typical.
Our name, not yours
The VUT is registered in the management company’s name, not the owner’s. Compliance responsibility sits with us.
3/5 majority
Community vote required only for new licence applications. Existing licences keep their status under the old rules.
Annually
N2 report due every February. We file for every property we manage.
Managed by Glaser

Properties we manage.

A selection of the homes Glaser Group manages across the Costa del Sol; professional photography, local pricing data, in-person check-in on every arrival.

Taking on owners

Room for more Marbella owners.

We manage holiday rentals in Marbella and we have room for more. We’d still rather take on the right owners than fill a portfolio with whatever comes in. Share what you have and we’ll come back honestly within four hours about whether we can help.

Tell us about your property
4.9
Verified guest reviews

Five stars. Earned.

Every review below was left by a guest who stayed in a property we manage. Named and verifiable. Happy guests are the quietest proof that a manager is doing their job properly.

Hele fijne ervaring met de host en accommodatie. De flexibiliteit werd ontzettend gewaardeerd — door persoonlijke omstandigheden moesten wij eerder uitchecken, wat geen enkel probleem was. Top!

A
Verified Airbnb guest
Verified Airbnb guest · Dutch traveller · 5-star

I never expected this place to be so beautiful. I was very impressed by the view, the cleanliness, and the quiet location. I’m usually very picky about bed linens, but here I really felt like they were ‘freshly made by Mom.’ Simply perfect for feeling comfortable.

A
Verified Airbnb guest
Verified Airbnb guest · 5-star review

Very good value for money. Quick host service. Highlight the terrace.

A
Verified Airbnb guest
Verified Airbnb guest · 5-star review

Nice stay with good facilities. Good and quick review of the place when we arrived. Everything worked perfectly. Can be recommended to others.

A
Verified Airbnb guest
Verified Airbnb guest · 5-star review

My experience in this house has been wonderful. It met all my needs and I felt very comfortable. It exceeded my expectations.

A
Verified Airbnb guest
Verified Airbnb guest · 5-star review
From our Marbella team

Things you only learn by being here.

Genuine local knowledge isn’t a marketing line. It’s the small operational details that compound into better guest reviews and higher annual yield. A few specifics our team works with day-to-day:

Nueva Andalucía

Best balance of price-per-square-metre vs occupancy on the Marbella coast. The valley apartments in particular hold value through winter when Golden Mile drops off.

Golden Mile

Top-tier rental rates but increasingly difficult licensing. Many beachfront blocks have voted to prohibit holiday rental. We verify per-property before agreeing to manage.

San Pedro

The quieter sibling. Lower entry prices, established licensing, walkable old town. Underrated for owners who value year-round cash flow over peak-summer headlines.

Sierra Blanca

Gated, premium villa belt. Most communities here prohibit short-term rental outright. We typically recommend long-term residential management for Sierra Blanca owners.

From the journal

Latest insights

Weekly notes from the team — regulation, market dynamics, how things actually work.

San Pedro Alcántara: the value-end Marbella market the boulevard remade
Marbella
San Pedro Alcántara: the value-end Marbella market the boulevard remade
17 August 2026 · 8 min read
Service is the product: why concierge-grade management decides Marbella rental returns
Marbella
Service is the product: why concierge-grade management decides Marbella rental returns
3 August 2026 · 7 min read
Nueva Andalucía's golf valley as a rental market: Aloha, Las Brisas and the autumn shoulder
nueva-andalucia
Nueva Andalucía's golf valley as a rental market: Aloha, Las Brisas and the autumn shoulder
20 July 2026 · 9 min read
Read all journal posts
Part of a wider network

Own on the coast, outside Marbella?

Marbella sits at the western end of the wider Glaser Group rental management network on the Costa del Sol. We also actively manage Benalmádena rental management, Torremolinos rental management, Mijas rental management, Fuengirola rental management, Benahavís rental management and Málaga rental management, plus three inland-anchor sites in the Guadalhorce valley. The Costa del Sol umbrella site connects every city team.

Where we also actively manage
Visit the Costa del Sol umbrella site
What we do

Marbella property management company: Airbnb, vacation rental and premium short-let.

In Marbella, choosing the right property management company is the difference between an operating short-let and a delisted property. Glaser provides Marbella property management, Airbnb management and vacation rental management for owners across Puerto Banús, the Golden Mile, Nueva Andalucía and Sierra Blanca. Our service covers VUT licensing through the Junta de Andalucía, comunidad-vote checks under the April 2025 LPH amendment (essential in Marbella's gated developments), multi-portal listing on Airbnb, Booking.com and VRBO, dynamic pricing on Marbella comparables, in-person guest check-in, 24-hour multilingual guest support, monthly statements, and annual N2 filing. Every guest message, owner call and onboarding interview is handled in English by a senior team member. Never a bot, never delayed by a translation. The team is also fluent in Dutch, German and Spanish in person. Whether you've been searching for an English-speaking holiday rental management team in Marbella, a Marbella property manager, a Marbella vacation rental manager, or premium short-let management, that's what we do.

Also managing rentals in

Our home office is in Arroyo de la Miel. One team, one licensing process, and one owner contact across the network.

Frequently asked

Questions we hear before owners sign.

If your question isn’t here, call or message us directly. We answer honestly whether we’re the right manager for you or not.

Prefer to talk it through?
+34 711 02 95 11

Handing us the day-to-day. We list the property, price it night by night, talk to guests at any hour, welcome each arrival in person, run cleaning, linen and maintenance, register guests and send you a monthly account. A professional photo shoot and premium linen are optional, quoted separately.

Yes, every type: apartments, penthouses, townhouses and villas. Listing, pricing and housekeeping are set up around the property you own.

That follows from the package you pick. Glaser has several, each trading contract length for flexibility in a different way, and we set them out on the introductory call. Our fee is then shown separately on each monthly statement.

A VUT with the regional government. The rules are set by Decreto 31/2024 and are the same as anywhere else in Andalucía. We submit the declaration for you, and once any community approval is settled the number is normally issued within the week.

Only if the property sits within a community of owners. In that case Ley Orgánica 1/2025 requires a three-fifths majority in favour for any holiday let starting after 3 April 2025, while existing registrations keep their standing. A detached villa without a community needs no vote. We study the minutes before we advise.

No. The national NRUA fell to a Supreme Court ruling in May 2026. What the platforms verify today is a valid regional registration, which here is the VUT.

Yes. We reserve the dates you give us before they are offered to guests, and owner stays form part of every agreement.

We meet them. Every arrival is a personal handover by our team, never a key safe.

Monthly. We send the previous month's statement early in the month, with platform commission, housekeeping, repairs and our fee itemised, and transfer the balance at once. Each January you also get a yearly overview for your adviser.

No, it is ours. Every stay is reported through SES.HOSPEDAJES within 24 hours of check-in, and we retain the records for the legal period.

Yes. On the first call we share comparable figures for properties similar to yours, so you can judge the plan against real numbers rather than estimates.

We cover the coast between Málaga and Benahavís, plus Coín, Alhaurín el Grande and Alhaurín de la Torre inland. Outside that area we are not the right manager and will say so.

Get in touch

How much could your property earn?

Honest Marbella rental management starts with an honest number. We’ll reply within 24 hours with a realistic estimate — not a sales pitch.

We reply in 24h. No spam. No “sales rep”. You reach a senior member of our team directly.

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