Property professionals on the Costa del Sol since 2018
+34 711 02 95 11 info@glaserholidayrentals.com
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Marbella · Rental management by Glaser Group · Since 2018

Rental management in Marbella
— opening for select owners.

Glaser Group is opening for select owners in Marbella. We work the market the way we’d want our own homes managed — carefully, in person, with the VUT paperwork handled. Initial focus: Nueva Andalucía, Golden Mile beachside, and San Pedro. We open here selectively because Marbella’s community rules and licence enforcement are the strictest on the coast.

What we do

Marbella property management company — Airbnb, vacation rental and premium short-let.

Marbella has the most aggressive licence enforcement on the Costa del Sol, which means choosing the right Marbella property management company isn't optional — it's the difference between an operating short-let and a delisted property. Glaser provides Marbella property management, Airbnb management and vacation rental management for owners across Puerto Banús, the Golden Mile, Nueva Andalucía and Sierra Blanca. Our service covers VUT licensing through the Junta de Andalucía, NRUA registration under Royal Decree 1312/2024, comunidad-vote checks under the April 2025 LPH amendment (essential in Marbella's gated developments), multi-portal listing on Airbnb, Booking.com and VRBO, dynamic pricing on Marbella comparables, in-person guest check-in, 24-hour multilingual guest support, monthly statements, and annual N2 filing. Every guest message, owner call and onboarding interview is handled in English by a senior team member — never a bot, never delayed by a translation. The team is also fluent in Dutch, German and Spanish in person. Whether you've been searching for an English-speaking holiday rental management team in Marbella, a Marbella property manager, a Marbella vacation rental manager, or premium short-let management — that's what we do.

Guest rating
4.85
Across Airbnb & Booking.com
Airbnb status
Superhost
On Airbnb
Family-run
2018
GIPE & CEPI accredited
Concierge
24/7
Multilingual, in person
Meet the team

Glaser Group, in person.

A short conversation with Maarten and José about how we work — from our office in Arroyo de la Miel.

A short letter from the founder

Most rental managers on the Costa del Sol treat your property like inventory. We treat it like the second home you trusted us with — because that’s what it is.

Where we work

Marbella rental management,
area by area.

We manage holiday and vacation rentals across our Marbella neighbourhoods. Pick yours to see local short-term rental notes, occupancy rate patterns, and the VUT licences that apply.

Puerto Banús, Marbella — managed by Glaser Group Opening for owners
Puerto Banús
See area detail
Nueva Andalucía, Marbella — managed by Glaser Group Opening for owners
Nueva Andalucía
See area detail
Golden Mile & Sierra Blanca, Marbella — managed by Glaser Group Opening for owners
Golden Mile & Sierra Blanca
See area detail
San Pedro de Alcántara, Marbella — managed by Glaser Group Opening for owners
San Pedro de Alcántara
See area detail
Marbella East, Marbella — managed by Glaser Group Opening for owners
Marbella East
See area detail
Marbella Centro & Casco Antiguo, Marbella — managed by Glaser Group Opening for owners
Marbella Centro & Casco Antiguo
See area detail

What could your property earn?

Instant estimate based on real comparable property data we manage. Calibrated honestly — we’d rather tell you a realistic number than promise more and disappoint.

Your estimate will appear here once you complete the form.

Maarten Glaser, founder of Glaser Group
Maarten Glaser
Founder & Director
GIPE CEPI Since 2018
Who we are

Family-run.
Hands-on. Honest.

Glaser Group is run by Maarten Glaser from an office in Arroyo de la Miel, ten minutes from most properties we manage. Dutch by birth, Costa del Sol by choice. GIPE and CEPI accredited.

I’m Maarten — Dutch, on the Costa del Sol since 2017. Glaser Group started in 2018 as a real estate business. Marbella is one of the cities we’re opening for new owners now — hands-on management for properties where it actually matters.

Every owner gets a senior member of our team as their direct contact, monthly statements with no surprises, and an honest opinion when something isn’t working. We’re family-run, GIPE and CEPI accredited.

“If we wouldn’t recommend a property to a friend, we don’t take it on.”

One point of contact, always

Marbella owners get a senior team member as their direct contact — not a junior account manager rotating off in eight months. Marbella is a market where the relationship matters more than the dashboard; we’re opening here selectively because we want to keep it that way.

Monthly statements, owner’s view

Marbella statements come itemised, every line traceable. Premium nightly rates and premium turnovers cost more to deliver — those costs sit on the line, not buried in a flat fee. Owners see exactly what reached the platform and exactly what reached the property.

We handle the Marbella paperwork

Marbella has the strictest community-rule enforcement on the Costa del Sol. Many gated developments have already voted to prohibit short-term rental; some are mid-conversation. We pull each community’s statutes before signing, every time, and we’ll walk away if the path isn’t there.

Five-language guest service

Dutch, English, Spanish, German across the team — and beyond. Marbella’s guest base is the most international on the coast: Northern European, Middle Eastern, North American, Latin American. The fully international Glaser Holiday Rentals team covers the languages that matter for Puerto Banús and Golden Mile.

A good fit, both ways

Marbella is the most contested rental management market on the Costa del Sol. We’re opening here for owners who value hands-on management over scale, and who understand that the strictest community rules in the region mean some properties simply don’t have a path. We say no often. That’s the trade.

What we do

Full-service rental management.
No surprises.

From the first photo to the last guest check-out. Everything you’d expect — and the regulatory work most managers charge extra for.

Listings across platforms
Listings & marketing
Multi-platform distribution
Listings across Airbnb, Booking.com, VRBO and the higher-end direct channels that work for Marbella — Puerto Banús, Golden Mile, Sierra Blanca audiences who book by recommendation rather than search. Photography handled by professionals who shoot luxury properties for a living.
Dynamic pricing dashboard
Dynamic pricing
Powered by PriceLabs
PriceLabs calibrated to Marbella’s premium-rate market: Puerto Banús summer peaks, Nueva Andalucía golf-valley shoulder, Golden Mile’s Easter and December bumps. The Marbella market doesn’t reward rate aggression; it rewards calibration. We tune for the right guest.
24/7 guest support
24/7 guest support
Multilingual concierge, in person
In-person check-in for every Marbella arrival. Premium nightly rates set premium expectations on arrival; we meet them. Real human reachable around the clock in five-plus languages. Discreet where discretion is needed.
Cleaning and turnover
Cleaning & turnover
Hotel-grade preparation
Vetted Marbella cleaning teams used to handling premium properties at the standard the market expects. Hotel-grade linen rotation. Quality checks before every guest, with senior oversight on properties where the deposit is north of casual.
VUT licensing paperwork
VUT & NRUA licensing
All paperwork handled
Junta de Andalucía VUT, NRUA registration, N2 annual filing — and the community-rules check that matters more in Marbella than anywhere else on the coast. Many gated developments have voted prohibition; some are mid-vote. We work the path where there is one and decline where there isn’t.
Monthly owner statements
Owner statements
Monthly transparent reports
Itemised monthly statement for every Marbella property. Premium properties carry premium operational costs — those sit on the line, traceable. The summer-peak vs winter-shoulder split shows up clearly month by month.
How it works

From first call to first guest —
typically 10–14 days.

No pressure, no commitment until you’re ready. We walk the property, run the numbers, explain what we’d do, and only then does a contract exist.

01
Day 0
Discovery call
Thirty minutes on the phone or in person. Marbella discovery calls run longer than active-city ones because we cover community status, licence path and realistic ranges before anything else. We tell you up front whether your block has a workable Glaser path.
02
Day 2–5
Walkthrough & photography
Walkthrough at the Marbella property — Nueva Andalucía, Golden Mile, San Pedro, wherever it sits. Inventory, safety check, professional photography. The community statutes get pulled in parallel; in Marbella that step does as much work as the camera.
03
Day 5–10
Licence & listings
Junta de Andalucía VUT verified or applied for. NRUA registered. Community-vote conversation finalised first if your block needs one — Marbella enforcement means the licence path has to be locked down before listings go live, not after.
04
Day 10–14
First booking
First Marbella guests arrive. In-person check-in. Communication running across the languages Marbella demands. Monthly statement starts, premium-property costs itemised on every line.
Opening for owners

Be one of our first
Marbella owners.

We’re opening for select Marbella properties now. We’d rather start small with the right owners than fill a portfolio with whatever comes in. Share what you have and we’ll come back honestly within four hours about whether we can help.

Tell us about your property
4.85
From 47 verified Airbnb & Booking.com reviews · Airbnb Superhost

Five stars. Earned.

Every review below was left by an Airbnb guest who stayed in a property we manage. Names verified by Airbnb. Happy guests are the quietest proof that a manager is doing their job properly.

Hele fijne ervaring met de host en accommodatie. De flexibiliteit werd ontzettend gewaardeerd — door persoonlijke omstandigheden moesten wij eerder uitchecken, wat geen enkel probleem was. Top!

A
Verified Airbnb guest
Verified Airbnb guest · Dutch traveller · 5-star

I never expected this place to be so beautiful. I was very impressed by the view, the cleanliness, and the quiet location. I’m usually very picky about bed linens, but here I really felt like they were ‘freshly made by Mom.’ Simply perfect for feeling comfortable.

A
Verified Airbnb guest
Verified Airbnb guest · 5-star review

Very good value for money. Quick host service. Highlight the terrace.

A
Verified Airbnb guest
Verified Airbnb guest · 5-star review

Nice stay with good facilities. Good and quick review of the place when we arrived. Everything worked perfectly. Can be recommended to others.

A
Verified Airbnb guest
Verified Airbnb guest · 5-star review

My experience in this house has been wonderful. It met all my needs and I felt very comfortable. It exceeded my expectations.

A
Verified Airbnb guest
Verified Airbnb guest · 5-star review

The VUT & NRUA rules, simplified

Every holiday rental on the Costa del Sol needs two licences: the Andalucian VUT (Vivienda de Uso Turístico) and the national NRUA number (Royal Decree 1312/2024, mandatory from July 2025).

Both the VUT and the NRUA must be registered in the name of the rental management company, not the individual owner — which means the compliance responsibility sits with us, not you. Straightforward applications can be processed in as little as a day.

If you already hold a valid VUT licence, it keeps its status under the old rules — no community vote needed. Only new applications in community buildings require a 3/5 majority vote under the 2024 rule. Some newer developments prohibit short-term rental entirely.

In Marbella specifically: community-vote precedents for VUT approvals are now established in Nueva Andalucía and along the Golden Mile (beachside), while Puerto Banús blocks vary widely by community — we verify per building before signing. Sierra Blanca and San Pedro de Alcántara follow the same standard Junta procedure. Our team files every N2 declaration with the Junta de Andalucía each February.

Full VUT licence guide →

Key facts

As little as 1 day
Straightforward VUT licences can be issued inside a day. 2–5 days is typical.
Our name, not yours
VUT & NRUA are registered in the management company’s name, not the owner’s. Compliance responsibility sits with us.
3/5 majority
Community vote required only for new licence applications. Existing licences keep their status under the old rules.
Annually
N2 report due every February — we file for every property we manage.
From our Marbella team

Things you only learn
by being here.

Genuine local knowledge isn’t a marketing line — it’s the small operational details that compound into better guest reviews and higher annual yield. A few specifics our team works with day-to-day:

Nueva Andalucía

Best balance of price-per-square-metre vs occupancy on the Marbella coast. The valley apartments in particular hold value through winter when Golden Mile drops off.

Golden Mile

Top-tier rental rates but increasingly difficult licensing. Many beachfront blocks have voted to prohibit holiday rental. We verify per-property before agreeing to manage.

San Pedro

The quieter sibling. Lower entry prices, established licensing, walkable old town. Underrated for owners who value year-round cash flow over peak-summer headlines.

Sierra Blanca

Gated, premium villa belt. Most communities here prohibit short-term rental outright. We typically recommend long-term residential management for Sierra Blanca owners.

From the journal

Latest insights

Weekly notes from the team — regulation, market dynamics, how things actually work.

What Marbella Holiday Rental Owners Should Know About the 3/5 Community Vote
Marbella
What Marbella Holiday Rental Owners Should Know About the 3/5 Community Vote
15 May 2026 · 4 min read
Marbella Holiday Rental Calendar — When Peak, Shoulder and Low Season Actually Run
Marbella
Marbella Holiday Rental Calendar — When Peak, Shoulder and Low Season Actually Run
15 May 2026 · 3 min read
VUT Licensing in Marbella: The 2026 Owner's Guide
Marbella
VUT Licensing in Marbella: The 2026 Owner's Guide
15 May 2026 · 5 min read
Read all journal posts →
Part of a wider network

Own on the coast,
outside Marbella?

Marbella sits at the western end of the wider Glaser Group rental management network on the Costa del Sol. We also actively manage Benalmádena rental management, Torremolinos rental management, Mijas rental management, Fuengirola rental management, Benahavís rental management and Málaga rental management, plus three inland-anchor sites in the Guadalhorce valley. The Costa del Sol umbrella site connects every city team.

Where we also actively manage
Opening for select owners in
Visit the Costa del Sol umbrella site
Frequently asked

Questions we hear
before owners sign.

If your question isn’t here, call or message us directly — we answer honestly whether we’re the right manager for you or not.

Prefer to talk it through?
+34 711 02 95 11

Glaser offers several Marbella management packages — each pairs a commitment length with a different balance of flexibility. Marbella owners typically pick by sub-market: Puerto Banús and Golden Mile premium short-let owners want one structure, Sierra Blanca and Nueva Andalucía family-stay owners often pick another. We walk you through the options at the discovery call.

Yes — owner-use blocks are standard. In Marbella the typical owner pattern concentrates around premium-summer (4-8 weeks across June-September) and Easter; many Sierra Blanca and Nueva Andalucía owners take additional 2-3 weeks at year-end. Tell us your dates and we block the calendar before the listing goes live. Reasonable owner usage is built into every Glaser management agreement; your property stays yours.

You don't until we've worked together. What we promise up front: a senior team member as your direct contact, a Marbella monthly statement that ties out to the cent, and an honest no when we're not the right manager for your block. Marbella has the most aggressive licence enforcement on the Costa del Sol — we say no more often here than in coastal-Mijas or Fuengirola.

We're opening for select Marbella owners with a shorter onboarding queue. We actively manage in Benalmádena (our home city), Fuengirola and Mijas — our daily operational triangle. From there we extend to Marbella, Málaga, Torremolinos, Estepona and Benahavís for select owners. If your property is in any of those eight, we'll route you to the right Glaser Group team. Properties outside the Costa del Sol — we don't operate there and we'll say so.

We share comparable figures from neighbouring Costa del Sol cities at the discovery call, adjusted for Marbella-specific sub-market characteristics — the spread between Puerto Banús apartments, Golden Mile front-line, Nueva Andalucía golf-valley and Sierra Blanca gated estates is wide. We're explicit about which figures come from operational data and which are directional from the broader market. Real numbers, real dates.

We onboard at handover or within three months of keys. Marbella has heavy off-plan delivery in 2025-2026 in Nueva Andalucía and the East Side, and licence-readiness varies dramatically between developments. Before formal onboarding we can advise on which schemes have a clean 3/5 community-vote position and which are watching neighbours vote prohibition. Formal management starts when the keys are in your hand.

Airbnb, Booking.com, VRBO and more — plus several premium-end direct-booking channels for the Marbella audience. Marbella's premium short-let buyer mix doesn't behave like coastal-Mijas or Fuengirola; we lean into the channels that actually convert here. Direct bookings come through this site and the Costa del Sol umbrella.

Marbella patterns differently from coastal short-let towns. Summer (June-September) is dominant; Easter is strong; winter is quieter than Fuengirola but stronger than mountain-belt cities thanks to repeat-guest direct bookings and longer-stay premium-segment travellers. The mix depends on the property and the urbanisation — there isn't one Marbella low-season strategy.

When the community of owners has voted in favour of short-term rental — or where the property is an individual freehold villa with no community vote required — the Junta de Andalucía declaración responsable typically processes in 1-5 working days. The same Andalusian regional process under Decreto 31/2024 applies. The community vote itself is a separate prerequisite, not part of the licence-processing time. In Marbella, the vote step is where most timelines actually extend — many gated developments have voted prohibition.

Yes, and Marbella has the most aggressive licence enforcement on the Costa del Sol. The April 2025 amendment to the Ley de Propiedad Horizontal requires a three-fifths majority vote in any community building before new VUT licences can be granted. Many Sierra Blanca, La Quinta and Nueva Andalucía gated developments have voted to prohibit new short-term rental. Existing licences from before April 2025 are grandfathered. We don't keep a city-wide registry of vote positions — they change. For every Marbella property we consider managing, we read the comunidad meeting minutes to confirm the current position before recommending short-let.

Yes — every short-term rental property in Spain must be registered in the NRUA (Número de Registro Único de Alquiler), the national rental register created by Royal Decree 1312/2024. Registration has been mandatory since July 2025. Without an NRUA number, Airbnb, Booking.com and other platforms now block listings. We handle the NRUA registration alongside your VUT licence at onboarding — it's part of the management package, not charged separately.

Owner statements are issued in the first week of each month for the previous month's reservations. Each statement breaks out platform commission, cleaning, maintenance, and our management fee separately so you can see exactly where the gross income goes. Bank transfers go out the same day the statement is issued. Year-end summaries are prepared every January for the Spanish tax year and sent to your gestor or accountant on request.

Yes — every guest stay in a VUT property must be registered with the Guardia Civil under the SES.HOSPEDAJES system within 24 hours of arrival. We handle this for every Glaser-managed property; it's not work the owner needs to do. Failure to register guests is one of the most common causes of municipal fines for owners self-managing in Marbella. The system requires guest passport details and stay dates; everything is logged and we keep records for the legal retention period.

Glaser's Marbella management package is end-to-end — operational services that Spanish municipal law and platform algorithms both require, all included in one fee. Specifically: VUT and NRUA licensing through the Junta de Andalucía · multi-portal listing on Airbnb, Booking.com, VRBO and more · dynamic pricing calibrated on Marbella comparables · guest enquiries and 24-hour multilingual support · in-person check-in (we don't use lockboxes) · welcome basket · SES.HOSPEDAJES traveller registration · cleaning · linen · maintenance coordination · monthly owner statements with platform fees broken out · and annual N2 filing each February. Photography, professional towel and linen sets, and the N2 filing itself are quoted separately at onboarding.

Yes — every VUT property is required to file the Modelo N2 declaration with the Junta de Andalucía each February for the previous year. We prepare the filing alongside your monthly statements through the year, so the data is ready when February comes. The N2 filing is a separately-quoted service rather than included in the standard management fee. For non-Spanish-resident owners, we also flag the Modelo 210 annual non-resident income tax requirement and route you to a Spanish gestor if you don't already have one.

Get in touch

How much could your property earn?

Honest Marbella rental management starts with an honest number. We’ll reply within 24 hours with a realistic estimate — not a sales pitch.

We reply in 24h. No spam. No “sales rep”. You reach a senior member of our team directly.

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